tag:blogger.com,1999:blog-2200214076472250504.post8086526834000584133..comments2023-06-29T07:27:09.624-05:00Comments on Acceptance without Understanding by Cynthia Fortlage: United Breaks Guitars - Understanding Social Customer ServiceCynthia Alisonhttp://www.blogger.com/profile/05139443663983960121noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2200214076472250504.post-69169634423269953522009-10-07T10:04:55.574-05:002009-10-07T10:04:55.574-05:00Hi Nigel - Great example of "riding the wave&...Hi Nigel - Great example of "riding the wave" vs "creating the wave"... one of the big differences between the new vs old way of marketing. The "United Break Guitars" case is a good one... scary for brands, but a great example of new media in action. <br /><br />Jim | @jimstorerJim Storerhttps://www.blogger.com/profile/02319071534216133962noreply@blogger.com