While I can not take any credit for this piece, it is believed it originated by Mr. Charles Riess who was then President, Geo. H. Young & Co. Ltd. customs broker and consultants. It was presented in September 1978 at the retirement of Gordon Feir, a leading member of the company at that time.
Titled: The fundamentals of a Customs Broker
C is for "confidence", which one must have in oneself.
U is for "understanding", which one must acquire.
S is for "service", which one must provide.
T is for "trustworthy", a most desirable attribute.
O is for "observant", which one must continually be.
M is for "memory", an essential requirement.
S is for "satisfaction", in one's performance.
B is for "benevolent", one's contribution to a state of goodwill.
R is for "responsibilities", which one must be prepared to assume.
O is for "obligations", which one must be bound to.
K is for "keen", a state of intellectual alertness.
E is for "expertise", a technical skill one must achieve.
R is for "respect", which one in our profession must earn.