This is the first in a series of posts I will share my journey from CIO type to partner in marketing strategy development, a whole new space for me.
So why bring in the IT guy? Reason is simple, new marketing efforts in 21st century go beyond putting feet on the street and knocking on doors, it involves a combination of traditional marketing efforts and technology leverage (innovation just seems too strong of a term).
My journey began back around beginning of summer, it was at that time I was asked if I would be willing to help "LEARN" about this form of marketing.
From an IT perspective the "PUSH" marketing method is just SPAM! or at least i thought it was.
The social aspect of Marketing or "PULL" was just flavour of the day, or so I thought.
This begins my journey, so what do you do when you start something new, learn so you can understand (they are not the same)
Remember this is a piece about marketing, so it is more important in how I say something, not what I say :-)
